It's VERY IMPORTANT that your home page has excellent content because it is the single most important page of your entire site for a search engine! Don't fall into the classic trap of thinking that everything is fine because you have all your keywords in your Meta Tags! WRONG ANSWER!

Not all search engines pay attention to Meta Tags. Use them but don't rely on them. It's also very important that you don't repeat your keywords too many times in any one section of your HTML. A good rule of thumb is the following

Title Tag
Do not repeat any keyword more than once.

Meta tag Description Tag
Do not repeat any keyword more than once.

Meta tag Keyword Tag
Do not repeat any keyword more than once.

Body Text
Do not repeat any keyword more than 3 times.

Remember, the only way to make sure that an engine will see your keywords is by putting them on your pages - especially your home page! The HTML Title of your page is very important to search engines.

The HTML TITLE tag is in the header of your web page and appears in the title bar of the browser window. This is the very first thing that a search engine robot sees on your web page and is also shown on the search engines.

Having a boring, non descriptive page Title such as "Acme Products Home Page" DOES NOT tell the Search Engine what your site is all about and WILL NOT make people click on your link!

The TITLE is one of the most important elements of your page. Put as many of your keywords as possible in the TITLE tag of your home page. For example "Acme Products - car waxes, polishes, wheel cleaners, & fine car care products" is a good example of getting many keywords into the TITLE of your web page.

Make sure you vary the keywords used in your site's Title tags. In other words, DON'T be lazy and just copy the same Title on all the pages of your site! Here's an example. Let's say your company name is Acme Products and you specialize in chain saws, winches, and generators. On your home page, you might use something like "Acme Products - Chain Saws, Winches, and Generators are our business!" On another page, you might emphasize just the word "Chain saws". For example, you might use "Acme Products - Over 20 models of Chain Saws to choose from." for the title tag of this web page.